A quick guide on setting up automatic delivery of posts from Google My Business to LinkedIn. We will use zapier.com - a service for automation of information exchange between web applications.
We assume you have already had a LinkedIn account and access to it.
Note: you need to have at least one post in your GMB Dashboard before setting up a translation.
- Go to zapier.com and register there. At the moment of writing Zapier provides for free accounts an opportunity to perform 100 tasks a month - should be enough for translation of 100 posts.
- Log in your Zapier account, you will be redirected to the "Dashboard" page. You will see "Create your own workflow form".
- Click the "Connect this app..." field, type "RSS" (without quotes), and select "RSS by Zapier" from the dropdown below
- Click "with this one!" field, type "LinkedIn" (without quotes), and select "LinkedIn" from the dropdown below.
- A new row of fields appears below.
- Click the "When this happens..." field and select "New Item in Feed" from the dropdown below.
- Click "then do this!" field and select "Create Share update" from dropdown below.
- Click the "Try it" button
- A form with settings for your exchange applet or "zap" will open.
- If you want to change its default name, click the name field in the top left angle of the screen, enter a new name, for example, "GMB Posts to LinkedIn" and press "Enter" on the keyboard.
- Open the new browser tab, go to https://localviking.com/gmb/locations page, and select the location you want to set up the delivery of posts from. On the "Dashboard" page right-click the "RSS" link on the right and choose "Copy link address".
- Return to the Zapier tab and paste the link you've just copied into the "Feed URL" input
- Hit the "Refresh fields" button.
- Click the "Continue" button.
- The "Test trigger" group of fields will appear. Click "Test trigger" button
- If everything worked well, you will see the "We found an item!" message
- Scroll down and click the "Continue" button.
- The "Create Share Update in LinkedIn" group of fields will appear. Click the "Continue" button.
- The "Choose account" group of fields will appear. Click the "Sign in to LinkedIn" button.
- A popup window with LinkedIn authorization will appear. Enter your LinkedIn credentials (email + password) and click the "Sign in" button.
- Another popup window requesting your permission to share your LinkedIn account data with Zapier will appear. Read it and if you agree click the "Allow button".
- You will return to the Zapier tab. Click the "Continue" button.
- "Set up action" group of fields will appear.
- Scroll down, click the "Comment" field and select the "Description" value from the dropdown below. Click at any place of the form outside of the dropdown to close the dropdown.
- Click the "Visible To" field and select visibility options of your posts. For example, we will leave the default value "anyone".
- Click the "Content Title" field and select the "Description" value from the dropdown below. Click at any place of the form outside of the dropdown to close the dropdown.
- Click the "Content Description" field and select the "Description" value from the dropdown below. Click at any place of the form outside of the dropdown to close the dropdown.
- Click the "Content Image URL" field, and click "Show all options" in the dropdown below.
- Find in the dropdown value "Raw Content @url" and select it. Click at any place of the form outside of the dropdown to close the dropdown.
- Click the "Content URL" field and select "Link" in the dropdown below. Click at any place of the form outside of the dropdown to close the dropdown.
- Click the "Refresh fields" button.
- Click the "Continue" button.
- The "Test action" group of fields will appear. Click the "Test & Continue" button below.
- You will see the message "A share update was sent to LinkedIn".
- Open new browser tab, go to your LinkedIn profile and check the activity, you should see your post.
- Click "Turn on Zap" button below.
- You will see "Your Zap is on! Want to share a copy?" popup window. Click the "Close" button in the top right angle of the window to get rid of it.
- You've done it! The applet delivering your posts to LinkedIn is set up and "Connected" when you publish a new post for the location you've selected within 30 minutes or so it will be published to LinkedIn.