Skip to main content

What are Google Posts and how Does it Work?

What are Google Posts and how Does it Work?

Asked - 1 answer

What Content am I allowed to have on Google posts?

What are Google Posts and how Does it Work?
Google posts allow a business to share announcements and offers as well as show off newly released items or events directly with customers. Creating Google posts allows a business to directly communicate with your local customers. Google posts improve your customer experience with timely information.  They also help promote your sales, specials, events, and more.  While many people know you can add photos to Google Posts, not everyone is aware that you can opt to add a video.  

Google posts are visible to users through the “Updates” or “Overview” tabs of the business profile in mobile search and maps based upon various signals. Google posts are also visible in the “From the Owner” section of the Business Profile on your computer on Search and Maps.  If you have a Google My Business website, your posts will be visible there as well.

Let’s review the 5 types of posts that can be made:
The 1st type of post is a “what’s new” post.  This type of post is meant to provide general information about your business.  You can add a photo or a video, a description, and an action button. Some countries Google My Business may also show automatically suggested posts based upon your 4 of 5 star customer reviews.  You can also see these suggestions when you sign in to Google My Business or through your email notifications.

The next type of post is the “Events” post. This type of post is to promote an event at your business.  Events require a title, start and end dates, and a time. If there aren't start or end times, then the system will default to 24 hours on the date it's posted. These posts may also include a photo, video, description, and an action button.  

Next are the “Offer” posts.  These posts provide promotional sales or offers from your business.  Offers require a title, start/end dates and times. A “View offer” action button is automatically added to the post.  You can also include a photo, video, description, coupon code, link and terms and conditions with the post.  The fourth type of post is the “Products” post. You can use the product post to add products that will appear in your products tab. To learn more about how to add products to your Google My Business listing, click here:

The last type of post is the “Hours update” post.  After you update your hours or reopen your business, customers will see a message confirming your recent update.  The update also creates a post that confirms you made hour changes.  This post in particular shows up on the Updates tab of your business profile on mobile devices.  You are able to edit this post to give more information about your updated hours.  You can also choose to delete the associated post from Google My Business.

Read the full guidelines on Google posts here

Was this article helpful?

Related questions