1: Businesses do not always verify their Google My Business listing.
There is a belief that just because you are a business, Google will list your business and that there is no need for a business owner to verify it. While Google does create listings on its own, this is not always the case. By not verifying your listing, you lower your trust with Google and show up less in search results. By verifying your Google My Business account, you gain more confidence with Google. Verifying your listing allows you to modify your listing, keep the information accurate and up to date and optimize your listing exactly how you want it to be.
2: People believe they should add spammy words in their business name.
Adding spammy words to a Google My Business listing is commonly seen but is against Google's guidelines. If Google sees a business name using spammy words, they can suspend your listing and ask for proof of your business name. The amount of time your listing stays suspended could cost you a lot of money, depending on how much traffic is made a day on Google Maps. Using spammy names can work against your GMB ranking.
For a full list of common GMB mistakes check out our link here.