Tracking local ranks with a traditional keyword tracker is a common method of gaging success in Local Seo. What happens is, the keyword tracking tool mimics a search result at one coordinate in a given city and checks how your listing ranks. The problem with this method is, people assume that if you rank for one point in a given city or area, you rank the same throughout the entire area.
This is not true as checking one point in a given city is equivalent to checking the temperature of a turkey. Your only testing one exact point. You could be testing a point 100 feet from your business and only ranking strong in a very small area. The opposite can be true, you could be ranking very weak in a given coordinate because of a very dense cluster of competition, but overall you rank strong in the city.
So what’s the solution? Geogrid technology. A Geo grid allows you to see your ranks throughout a given area by checking the ranks in multiple locations. This gives you a very clear picture of how you rank throughout a given area for your keyword. Seeing a clear picture of your progress allows you to make more efficient tweaks to your overall SEO campaigns.