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What is the difference between local ranks in a keyword tracker and a geogrid tool?

What is the difference between local ranks in a keyword tracker and a geogrid tool?

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What is the difference between local ranks in a keyword tracker and a geogrid tool?

Tracking local ranks with a traditional keyword tracker is a common method of gaging success in Local Seo.  What happens is, the keyword tracking tool mimics a search result at one coordinate in a given city and checks how your listing ranks.  The problem with this method is, people assume that if you rank for one point in a given city or area, you rank the same throughout the entire area.

This is not true as checking one point in a given city is equivalent to checking the temperature of a turkey.  Your only testing one exact point.  You could be testing a point 100 feet from your business and only ranking strong in a very small area.  The opposite can be true, you could be ranking very weak in a given coordinate because of a very dense cluster of competition, but overall you rank strong in the city.

So what’s the solution?  Geogrid technology. A Geo grid allows you to see your ranks throughout a given area by checking the ranks in multiple locations.  This gives you a very clear picture of how you rank throughout a given area for your keyword.  Seeing a clear picture of your progress allows you to make more efficient tweaks to your overall SEO campaigns.
 

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